You just learned a new “fancy” technology and now you are all excited to use it. This is really a promising and futuristic tech and you are sure that will make my product awesome. Therefore, you blindly jump on implementing it on next product development. However, the result is not good, end users don’t like it and it just made your product more complex to use. Ultimately, your new product is just doomed. You realize that your new “fancy” tech is the reason behind it.

Is that ever happened to you or have you witnessed to this situation? It is very common to run towards latest tech all the time and keep implementing blindly in products irrespective of whether it fits their properly or not. This is not a correct recipe to success. No doubt, tech helps a lot but this shouldn’t be the primary focus.

The first focus should be on the problem, which you are trying to solve. Observe your users behavior, what challenges they are facing? What is the bigger obstacles for them? Understand their needs. Come with different ideas or solutions, which can elegantly solves the problem. At that time, it is good to forget what tech you know already. The problem might better solved by using a tech which you don’t know already and that’s just fine. You can find a right team/consultant who can help you fill this gap. Listen to your team what they says? Don’t impose your chosen technology over them.

One other thing which is very common is to solve a non-exist problem. Sounds strange but that is true. Armed with new tech, one just start developing a product of which there is no demand or need in the market. It is being developed to solve a problem, which is not a problem at all.

Therefore, First chose what you want to build and how that will help in solving a problem your users has. Once you are zeroed in, then tech part comes. Remember, not all problems require fancy or latest tech to solve. Rather more understanding to the problem actually helps in finding the right and innovative solutions. Don’t build product just for the sake of using the tech.

Happy Learning!

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