Right Focus – Technology or Problem?

You just learned a new “fancy” technology and now you are all excited to use it. This is really a promising and futuristic tech and you are sure that will make my product awesome. Therefore, you blindly jump on implementing it on next product development. However, the result is not good, end users don’t like it and it just made your product more complex to use. Ultimately, your new product is just doomed. You realize that your new “fancy” tech is the reason behind it.

Is that ever happened to you or have you witnessed to this situation? It is very common to run towards latest tech all the time and keep implementing blindly in products irrespective of whether it fits their properly or not. This is not a correct recipe to success. No doubt, tech helps a lot but this shouldn’t be the primary focus.

The first focus should be on the problem, which you are trying to solve. Observe your users behavior, what challenges they are facing? What is the bigger obstacles for them? Understand their needs. Come with different ideas or solutions, which can elegantly solves the problem. At that time, it is good to forget what tech you know already. The problem might better solved by using a tech which you don’t know already and that’s just fine. You can find a right team/consultant who can help you fill this gap. Listen to your team what they says? Don’t impose your chosen technology over them.

One other thing which is very common is to solve a non-exist problem. Sounds strange but that is true. Armed with new tech, one just start developing a product of which there is no demand or need in the market. It is being developed to solve a problem, which is not a problem at all.

Therefore, First chose what you want to build and how that will help in solving a problem your users has. Once you are zeroed in, then tech part comes. Remember, not all problems require fancy or latest tech to solve. Rather more understanding to the problem actually helps in finding the right and innovative solutions. Don’t build product just for the sake of using the tech.

Happy Learning!

First Conversation

Are you building a right product the right way?

hmm… A right product, what’s that mean?

A simple answer is – A product which solves a problem is a right product.

Okay, anything else?

Ya, certainly, It is affordable to the customer segment you are making for and….. they can easily use it …………….. and it shouldn’t be ugly ……and……

Wait a minute, looks like you have a big list here. I don’t have a time for all this. I just want to start. Each passing day I’m loosing opportunity to get into the market. I came here so that you can tell me the shortest path. So, can you help?

Sorry, I am not aware of any “shortest path.”

hmmm…. never mind I will ask someone else or will figure out myself.

Okay…Best of luck.

Thanks, but why the way what do you mean by right way?

But you just said that you don’t have time to listen all this….

You are making a fun of me now.

No, it is a serious business. If you really want to build something you have to understand and learn it.

let me think for a while….and yes, it is still true that I don’t have time for all this….


When we start building a product, most of the time we start without asking right questions to ourselves and end results are not good all the time. Even if we want to take help of someone our conversation will be like above. But lets understand that product development is a science, and art.. and whatever you want to name it, but you need to learn it, understand it, grasp it and there will be no reason that you wouldn’t get succeed.


Oh… So you know how to create a successful product?

No, I know how to build a right product the right way so that it meets its objective.

Lets do a conversation about it….


In the upcoming blogs, we will take this conversation forward and will learn more in depth about product design and development. Happy reading!!!